Your booth is paid for. Your pipeline isn't.
I plan 15 qualified conversations with decision-makers before the show, so your key people spend the event with buyers. Not job seekers.
What your agenda could look like
Day 1 at the show
Trusted by
Campaigns run for
VivaTech RAISE Slush FIC Web Summit it-sa CES GTC TechCon SXSW3 days at a 5,000+ attendee show. But 0 deals to show for it.
You know the drill:
-
At the booth
You stand behind the booth for hours, talking to no one.
-
Who stops by
Job seekers, suppliers pitching you, or curious visitors with no budget.
-
On the floor
You wander without knowing who to target, because no one had time to prepare.
-
Flying home
A stack of business cards and no pipeline.
-
Next year
You book the same booth and make the same loss.
Your event costs $20k to $60k. What you pay per qualified conversation is what matters.
Here is an example with a $40,000 event budget:
Encounters left to chance
4 qualified conversations
$10,000
per conversation
Conversations planned in advance
15 qualified conversations
$3,470
per conversation, campaign included
Same booth, same team, same goodies & travel expenses. The only difference is the work done before you arrive.
A qualified conversation is a booked meeting or a booth visit announced by a named decision-maker.
One campaign, three phases. You show up. I handle the rest.
Months 1–2
Pre-event outreach
- Data mining, enrichment and scoring to find the decision-makers attending the show.
- List building, copywriting, sequencing and automation across email and LinkedIn.
- I handle the replies, qualify prospects and book meetings directly into your calendar.
- Your current customers attending the show get a meeting too, for upsell as well as new business.
Event days
Hunt with a plan
- Your team arrives with a full agenda of qualified meetings.
- You know which booths and people to target on the floor.
- Every meeting and lead is captured in your CRM.
Month 3
Post-event follow-up
- A dedicated follow-up sequence converts meetings and conversations into opportunities.
- Nothing goes cold while your team catches up after the show.
- Data & CRM consolidation so next year is also a win.
From a simple 3-week campaign
10
qualified meetings booked on-site, in one day
20
additional interested prospects
60%
reply rates
We exhibited at Odoo Experience every year, and every year our time as decision-makers was eaten up by curious visitors, would-be suppliers and job seekers. The investment never paid for itself.
This year, with Robin's help, we booked 20 meetings in under four weeks. They turned into 12 follow-up meetings and as many opportunities. Whether or not you can get hold of the attendee list (we couldn't), I highly recommend this pre-event outreach strategy with Robin.
Built for B2B tech companies that exhibit and refuse to make a loss.
- You exhibit at major trade shows with 5,000+ attendees.
- You spend $20k to $60k per event on the booth, team and logistics.
- You sell high-ticket: few targets, each one worth a lot.
- You're a founder or sales leader who wants meetings, not foot traffic.
- You sell in Europe or North America.
Your event costs $20k to $60k. This is what pays it off.
Full Campaign
Recommended3 months
$12,000 excl. VAT, or $4,000 a month
2 months of data mining, pre-event outreach, weekly team prep and CRM capture. Then 1 month of post-event follow-up and data consolidation.
Annual event program
4 shows a year
$36,000 excl. VAT, or $3,000 a month
Buy 3 campaigns, get the 4th free. The same team prepares every show of your year.
One-Man Band coaching
12 weeks
$4,000 excl. VAT
One-to-one coaching while you run the campaign yourself: 1 hour a week, async support, tools and follow-up of your numbers.
Our guarantee: at least 10 qualified conversations planned before the show, or the post-event month is free.
After the show, between-shows follow-up keeps your contacts warm until the next one, from $1,000 a month.
The Full Campaign costs about 30% of a typical $40k event budget, and it's the only part of that budget built to generate pipeline.
8 years selling high-ticket B2B tech. I've ran this exact strategy myself.
I'm an outbound manager and GTM engineer. Before founding Profitable Events, I was a business development manager for data, cloud and cybersecurity service providers, and I stood behind the booth myself.
I build and operate my own data and outreach systems. That's what SDR and event agencies don't have: the data to find the right people, and the go-to-market expertise to turn conversations into meetings.
Questions
When should we start?
Ideally 8 weeks before the event. That gives two full months of outreach before the doors open.
Which events do you cover?
Major B2B tech trade shows in Europe and North America with 5,000+ attendees, such as VivaTech, RAISE Summit and Forum InCyber.
Who sends the messages?
Outreach goes out in your team's name, so meetings are booked directly with your founders and sales reps.
What do we need to provide?
Your target accounts and personas, calendar access for booking, and one hour a week for the prep session. I use proxies, so I never need your password.
Who answers the replies?
I do. My tools never give me access to your full inbox: only the outreach conversations are visible to me. Your LinkedIn stays private.
What if you plan fewer than 10 qualified conversations?
The post-event month is free. You still get the follow-up sequence and the CRM consolidation.
Do you work with my competitors?
Never at the same show. I take one client per sector per event, and you validate every message and every contact before it goes out.
Ready to make your next event profitable?
Tell me which event you're attending and your budget. In 20 minutes, I'll estimate your current cost per qualified meeting and how many meetings a campaign could book.